Weibo Penetration Among Chinese Netizens

Based on latest research from DCCI, weibo users account for 88.81% of total Chinese netizens with clear leader platfroms in terms of popularity:

Weibo Platforms' Popularity

  • 87.67% of weibo users have accounts on Sina,
  • 84.69% are Tencent weibo users,
  • 56.12% are Netease weibo users,
  • 35.63% are Sohu weibo users,
  • 13.61% are iFeng weibo users, and
  • 18.37% weibo users have accounts on multiple platforms

Most users access weibo platforms once or twice on a daily basis – heavily through mobile access.

Information Source: DCCI, Blue Book of China Weibo
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