Nielsen: China Online Consumers Still Among The Most Optimistic

Consumer confidence also fell by one point last quarter in China from 105 to 104 according to third quarter global online consumer confidence findings from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

According to the same Nielsen survey, Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined. Top concerns of online consumers in Asia Pacific are economy, job security and work/life balance.

Asia Pacific continues to dominate the list of most optimistic countries with seven of the top 10 highest consumer confidence scores hailing from this region. India, despite a decline of five points, retains the top spot with an index of 121, followed by Saudi Arabia, Indonesia, Brazil, Philippines, Thailand, United Arab Emirates, China, Hong Kong and Malaysia.

On the contrary, Taiwan scored only 87 points, down by two points.

SOURCE: China Internet Watch
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posted on February 9, 2012
in 2012, Chinese Consumer, Featured, Highlight, Internet Marketing, Report
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