ITB World Travel Trends Report 2011-2012
This ITB World Travel Trends Report 2011/12 was again commissioned by ITB Berlin from IPK International, organisers of the 19th annual World Travel Monitor Forum, held at San Giuliano Terme, near Pisa, Italy, in early November 2011.
The report covers the main trends in outbound travel demand for the first eight months of 2011 together with estimates for the full year and also contains initial forecasts for 2012, as presented at the Pisa forum (as it is widely known). In addition, it highlights several topics presented and discussed at the forum – such as sustainability, the internet and the rise of China – that will certainly continue to influence the industry significantly in the future.
As the following sections make clear, the world travel industry has generally performed very well in 2011 and has even exceeded forecasts. Outbound (international) trips will increase by 5% in 2011, overnight stays will rise by 4% and spending will go up as much as 8%, according to IPK’s World Travel Monitor. These are impressive figures and demonstrate the industry’s resilience in the face of diverse dramatic events and crises this year that impacted on the sector.
Looking ahead, it is clear that we have entered a period of political and economic uncertainty. Nevertheless, experts at this year’s Pisa forum were cautiously optimistic for further moderate growth in 2012. This positive outlook is based on solid underlying demand factors in mature markets together with rising incomes and higher demand in emerging markets.
As usual, the Pisa forum was organised in co-operation with the European Travel Commission (ETC). Some 50 experts from around the world, including all regions of Europe, along with North and South America and parts of Asia-Pacific, took part. They represented international organisations, national and regional tourism organisations and associations, international research institutes and private companies from travel and tourism and related sectors.
ITB Berlin is delighted to continue its close association with IPK International and the Pisa forum for the seventh consecutive year. In March 2012 at the ITB Berlin Convention, Rolf Freitag will present updated figures for 2011 as well as current forecasts for 2012.
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