Chinese travel surge to Guam
There is a tremendous surge in Chinese outbound travel this year. According to data compiled by the Chinese government and backed by the Ivy Alliance Tourism Consulting Company, Chinese outbound departures grew to 47.66-million in 2009. By 2010, researchers expect that number to grow to 83-million.
In view of this, the Pacific Asia Travel Association (PATA) and Guam Visitors Bureau (GVB) have partnered for the China Outbound Travel Market Symposium, to help local businesses respond to rising interest from Chinese travellers in island resorts locations like Guam. As of September 8th, preliminary GVB data shows 3,387-Chinese travellers have visited Guam since January. With an average daily spend of US$600-to-800 per visitor, the incentive for local businesses – from restaurants and hotels to retail shops, scenic spots, and optional tours – to cater to the growing market is apparent.
Source: PATA (September 13, 2010)