2011

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Posts: 58
How to use social media to tap into the burgeoning market of Chinese travelers

How to use social media to tap into the burgeoning market of Chinese travelers

July 12, 2011

An interview with Jens Thraenhart of Dragon Trail Daniel Edward Craig Illustration credit: Anthony Freda As the American and European economies continue to struggle, Western hotels […]Read More

More Chinese Marketers Using Social Media As A Marketing Tool

More Chinese Marketers Using Social Media As A Marketing Tool

July 3, 2011

According to the Pew Internet & American Life Project, 59% of American Internet users say they use at least one (1) social networking site (SNS). […]Read More

35% Chinese luxury purchase influenced by digital & social media

35% Chinese luxury purchase influenced by digital & social media

July 3, 2011

From McKinsey‘s Insights China_Luxury Goods: As to the luxury product market in China, its in-store execution that gets most consumer attention while the internet is […]Read More

Comparing total members in China vs Western social networks

Comparing total members in China vs Western social networks

July 3, 2011

Data from OnlineSchools & Red Tech: According to this graph, it is Tencent Qzone that remains the winner in China regarding users. Facebook sitll dominates the […]Read More

The 7 types of Chinese online influencers

The 7 types of Chinese online influencers

July 3, 2011

From CIC: Chinese efluencers (internet influencers) here are divided by CIC into 7 kinds types with different characteristics. They are trend setters, stars, fans, knowbies, […]Read More

China’s Microblogs; Tencent, more users; Sina, more activity

China’s Microblogs; Tencent, more users; Sina, more activity

July 3, 2011

From Tech Rice: According to the data from iResearch, at the end of 2010, Tencent Weibo has surpassed Sina Weibo on the quantity of registered users […]Read More

2011 China social media landscape

2011 China social media landscape

July 3, 2011

From CIC: Here is the latest illustration for China social media landscape. Among all the 17 social medias listed up there, Tencent created 8, while […]Read More

Analysis: Tencent in steep climb to be China's Facebook, Twitter

Analysis: Tencent in steep climb to be China's Facebook, Twitter

June 29, 2011

Tencent Holdings Ltd, the world's third largest Internet firm, aims to be China's Facebook, Twitter and Google -- all rolled into oneRead More

86.4% Chinese netizens watch online video.

86.4% Chinese netizens watch online video.

June 8, 2011

Taken from China Internet Watch: It is reported that 86.4% of Chinese netizens (means nearly 340 million people) love watching video when they are online. […]Read More

User base and profits of China’s top social media networks

User base and profits of China’s top social media networks

June 3, 2011

Data from Red Tech: Through this China SNS brief profile matrix we can see Tencent has the largest number of registered users while it’s Renren […]Read More

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