China-Outbound (COTRI)

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More than 50 experts from tourism industry and government organisation analyse the development of China’s outbound tourism around the world. Twelve hour webinar on September 24th provided free of charge

More than 50 experts from tourism industry and government organisation analyse the development of China’s outbound tourism around the world. Twelve hour webinar on September 24th provided free of charge

September 25, 2014

September 19th, 2014 Heide/Germany Welcome China Global Webinar, the twelve hour online event, highlighting China’s outbound tourism development around the world, has already received a […]Read More

Key Opinion Leaders and Bloggers become major marketing driver for companies to be successful in China

Key Opinion Leaders and Bloggers become major marketing driver for companies to be successful in China

May 10, 2013

The explosion of social media in China is putting pressure on marketers to increase their spending, learn to navigate key platforms like Tencent and Sina, […]Read More

China eKits by China Travel Trends

China eKits by China Travel Trends

January 15, 2013

More and more NTOs and travel destinations are looking into the Chinese travel market. For the growing Australia Tourism Data Warehouse (ATDW) eLibrary China Travel […]Read More

Weibo Penetration Among Chinese Netizens

Weibo Penetration Among Chinese Netizens

October 29, 2012

Based on latest research from DCCI, weibo users account for 88.81% of total Chinese netizens with clear leader platfroms in terms of popularity: 87.67% of […]Read More

63.52 Million Facebook Users In China, Despite Ban

63.52 Million Facebook Users In China, Despite Ban

September 29, 2012

Laws are meant to be broken, including, apparently, the one banning Facebook in China, as research firm GlobalWebIndex reported that Facebook users in the country […]Read More

The Rise of Social Media in China

The Rise of Social Media in China

September 26, 2012

It’s easy to assume that America is the hub of world social media — especially considering the origins of Facebook — but the truth is […]Read More

Chinese like reality to be augmented and – at same time – convenient

Chinese like reality to be augmented and – at same time – convenient

September 18, 2012

80% of Chinese found an app that overlays visual information about the physical world very or extremely appealing, it appears that Chinese customers are more […]Read More

Twitter vs Weibo: How the World’s leading Microblog Platforms stack up

Twitter vs Weibo: How the World’s leading Microblog Platforms stack up

September 17, 2012

An interesting info graphic about the ‘Social Matchup Between East and West‘ by Anita Chang Beattie via Ad Age. Information & Image Source: Ad Age […]Read More

Top tips for marketing to affluent Chinese travellers

Top tips for marketing to affluent Chinese travellers

November 30, 2011

This is a guest article by Jens Thraenhart, president of Dragon Trail, a travel technology and digital marketing company focused on helping travel, tourism, and […]Read More

Australian travel firms increasingly keen on social media marketing in China

Australian travel firms increasingly keen on social media marketing in China

November 28, 2011

Australian travel firms are increasingly turning to Chinese social media as they look to build a presence in the world’s most populous country, that’s according […]Read More

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