2013
RSSPosts: 6
Key Opinion Leaders and Bloggers become major marketing driver for companies to be successful in China
The explosion of social media in China is putting pressure on marketers to increase their spending, learn to navigate key platforms like Tencent and Sina, ...Read More
China eKits by China Travel Trends
More and more NTOs and travel destinations are looking into the Chinese travel market. For the growing Australia Tourism Data Warehouse (ATDW) eLibrary China Travel ...Read More
Weibo Penetration Among Chinese Netizens
Based on latest research from DCCI, weibo users account for 88.81% of total Chinese netizens with clear leader platfroms in terms of popularity: 87.67% of ...Read More
63.52 Million Facebook Users In China, Despite Ban
Laws are meant to be broken, including, apparently, the one banning Facebook in China, as research firm GlobalWebIndex reported that Facebook users in the country ...Read More
The Rise of Social Media in China
It’s easy to assume that America is the hub of world social media — especially considering the origins of Facebook — but the truth is ...Read More
Chinese like reality to be augmented and – at same time – convenient
80% of Chinese found an app that overlays visual information about the physical world very or extremely appealing, it appears that Chinese customers are more ...Read More
Twitter vs Weibo: How the World’s leading Microblog Platforms stack up
An interesting info graphic about the ‘Social Matchup Between East and West‘ by Anita Chang Beattie via Ad Age. Information & Image Source: Ad Age ...Read More
Top tips for marketing to affluent Chinese travellers
This is a guest article by Jens Thraenhart, president of Dragon Trail, a travel technology and digital marketing company focused on helping travel, tourism, and ...Read More
Australian travel firms increasingly keen on social media marketing in China
Australian travel firms are increasingly turning to Chinese social media as they look to build a presence in the world’s most populous country, that’s according ...Read More
How to use social media to tap into the burgeoning market of Chinese travelers
An interview with Jens Thraenhart of Dragon Trail Daniel Edward Craig Illustration credit: Anthony Freda As the American and European economies continue to struggle, Western hotels ...Read More
