ASEAN Tourism Ministers appreciate tourism marketing strategy and launch of Chinese website

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The Sixteenth Meeting of ASEAN Tourism Ministers (16th M-ATM) was held on 20 January 2013 in Vientiane, Lao PDR, in conjunction with the ASEAN Tourism Forum 2013 (ATF 2013). The Meeting was preceded by the Thirty-Seventh Meeting of ASEAN National Tourism Organisations (NTOs) and other ASEAN NTOs meetings with Dialogue Partners. The Meeting was chaired by H.E. Professor Dr. Bosengkham Vongdara, Minister of Information, Culture and Tourism of Lao PDR, with Dato’ Dr. Ong Hong Peng, Secretary-General of the Ministry of Tourism Malaysia, serving as Vice Chairperson.

The Ministers were pleased with the positive growth of international visitor arrivals into ASEAN in 2012. Preliminary figures submitted by all ASEAN Member States showed that ASEAN attracted more than 74.8 million visitors last year, posting a strong 10.14 per cent growth. Enhanced air connectivity, particularly the strong growth of Low-Cost Carriers within ASEAN has been a contributing factor in maintaining Intra-ASEAN travel as the major source market with the share of 46 per cent of total international arrivals, and this was followed by the influx of tourists from Asia with the share of 28 per cent.

ASEAN Tourism Marketing Strategy

The Ministers were pleased with the implementation progress of the ASEAN Tourism Marketing Strategy 2012-2015, particularly through the completion of the development of the tourism digital campaign for China ( and its supporting online activities, executed by Dragon Trail Interactive, the development of the experiential and creative market campaign and distribution strategy, and ASEAN tourism raising awareness through press releases and blogs.

The Meeting was attended by:

(i) H.E. Pehin Dato Yahya, Minister of Industry and Primary Resources, Brunei Darussalam;

(ii) H.E. Dr. Thong Khon, Minister of Tourism, Cambodia;

(iii) Mr. I Gusti Putu Laksaguna, Inspector General of Ministry of Tourism and Creative Economy Indonesia, representing H.E. Dr. Mari Elka Pangestu, Minister of Tourism and Creative Economy, Indonesia;

(iv) H.E. Prof. Dr. Bosengkham Vongdara, Minister of Information, Culture and Tourism, Lao PDR;

(v) Dato’ Dr. Ong Hong Peng, Secretary-General of the Ministry of Tourism Malaysia representing H.E. Dato’ Sri Dr. Ng Yen Yen, Minister of Tourism, Malaysia;

(vi) U Aung Zaw Win, Director General of Directorate of Hotels and Tourism, Myanmar representing H.E. Mr. Htay Aung, Minister for Hotels and Tourism, Myanmar;

(vii) H.E. Mr. Ramon R. Jimenez, Jr. Secretary of Tourism, Philippines;

(viii) Mr. Lionel Yeo, Chief Executive,  Singapore Tourism Board, representing H.E. Mr. S. Iswaran, Second Minister for Trade and Industry, Singapore;

(ix) H.E. Mr. Sombat Kuruphan, Vice Minister for Tourism and Sports, Thailand;

(x) H.E. Mr. Ho Anh Tuan, Deputy Minister of Culture, Sports, and Tourism of Viet Nam; and

(xi) H.E. Mr. Le Luong Minh, Secretary-General of ASEAN.

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posted on January 22, 2013
in 2013, Event, Featured, Highlight
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