China Travel Trends
ChinaTravelTrends.com (Twitter: @CnTravelTrends) was founded by Jens Thraenhart in 2009 and has been managed as a free informational resource website and community based on a shared passion and cooperation between Dragon Trail and COTRI, the site’s main contributors.
Dragon Trail Interactive
is the premier brand engagement firm focused on travel and tourism, that increases brand awareness and revenues in the Chinese market by leveraging emerging technologies and new media channels.
(short for China Outbound Tourism Research Institute) is the leading advisory and resource firm to assist travel and tourism organizations to cater to Chinese tourists.
is the one-stop resource website and community focused on China Outbound Tourism and Social Media and Digital Marketing to China in English language, giving international travel and tourism organizations insights about the complexity of the China travel market and its online landscape. Information will include interviews, articles from contributors and experts, syndicated reports, marketplace of services, a community to connect with fellow professionals, industry surveys, and an expert panel.
ChinaTravelTrends.com includes the following services to bring together travel and tourism professionals via trade news, reports, networking and job opportunities, topical discussions, search-able archives, and reference directories.
1. Online Magazine:
News, trends, and insight: original and articles aggregated from third party resources, written and complied by our editors and contributors. Articles are categorized and archived.
Highlights of the past month, and featured highlights, from jobs to events, to interviews. Email newsletter subscriptions and RSS feed are permission-based and we don’t spam, nor solicit commercial offers.
We provide links to other relevant websites and blogs, as well give access to reports and presentations for download as they become available. We will also provide directories of travel agents, tour operators, travel websites, as well as relevant service providers (at the discretion of the publishers).
4. Calendar of Events:
To advance yourself or your company, we will inform about industry events. Events are posted on our Calendar of Events, and we also offer the option for a separate page to showcase the event and provide detailed information.
6. Expert Panel:
ChinaTravelTrends.com will appoint China travel and tourism experts and marketing specialists to serve on the China Travel Trends advisory board to share their insights so international travel organizations may understand and harvest the China Outbound Tourism opportunity.
China Travel Trends will provide insights by interviewing experts via video, audio, or text – we are pleased to a media partner at events, conferences, and seminars.
8. Event Coverage:
China Travel Trends is happy to send editorial staff to relevant industry events on behalf of the organizer to provide coverage via the ChinaTravelTrends.com website and its online presence, including community, Twitter feed, Facebook, LinkedIn, and Xing pages. We are happy to be your Media Partner for your event.
9. Premium Membership:
China Travel Trends will make premium services available to members at an annual membership fee. Benefits include discount at seminars, discount for publications, and access to archives of reports.
Since 2004 CTW Chinese Tourists Welcoming Awards are given annually by COTRI for global best practice examples of companies and organisations dealing with the Chinese market in five categories (Product Innovation, Internet/Media, Service Quality, Marketing, Overall Performance).
11. Job Bank:
Providing the ability to post jobs for travel organizations that are looking to recruit Chinese individuals for jobs from GSA, to PR, Representatives, Managers, and more. We have a lot of connections to qualified professionals in China, beyond our vast readership.
12. Publications, Reports & Surveys:
China Travel Trends publishes its own publications and reports via its partner (COTRI and Dragon Trail), as well as third party stakeholders. Most recently, the Tiger Edition of the “Essential China Travel Trends” Handbook was published, coinciding with the 10th Global Travel & Tourism Summit in Beijing in May 2010.
13. Speaking Engagements, Seminars & Conferences:
China Travel Trends organizes seminars, workshops, and speaks at conferences all over the world to discuss the opportunity of marketing travel to China, and catering to Chinese tourists, from China Outbound tourism research, digital marketing and social media, travel trade sales distribution, to Chinese consumer behaviors and tourism product adaption.
14. External Presence:
China Travel Trends maintains profiles on various social media sites (such as LinkedIn, Facebook, Xing, and Twitter), as well as writes columns for various external trade publications, newsletters, and magazines.
We welcome interested, knowledgeable and passionate individuals and companies to contribute relevant original articles, reports and presentations, as well as make us aware of third party articles and reports.
16. Strategic Partnerships:
We happily entertain mutually beneficial partnership proposals and opportunities, both as it relates to China Travel Trends, as well as Win Chinese Tourists
(our integrated Chinese Tourism Solution).
We are looking forward to hearing from you!
ChinaTravelTrends.com will strive to offer you a brand new experience of acquiring accurate information, insightful analysis and report with regard to China outbound tourism, as well as more interactive and effective networking opportunities with the others around the world via social media. Also join us on Facebook, Ushi.cn, and follow us on Twitter @CnTravelTrends.